Derf Design Studio (“we”, “us”, “our”) is committed to protecting the privacy of visitors to our website. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.
 

1. What information we collect

We may collect:

• Analytics data: such as pages visited, time on site, browser type, device, and approximate location (via Google Analytics 4 and Google Tag Manager).

• Contact details: if you get in touch with us directly (e.g. by email), we will process the information you provide, such as your name, email address, and message.

We do not collect sensitive personal information (e.g. financial details, login data, ID numbers) through this website.
 

2. How we collect information

• Automatically through cookies and similar technologies (via Google Analytics 4 and Google Tag Manager).

• Directly when you contact us (e.g. by email).
   

3. Why we collect information

We collect information in order to:

• Monitor site performance and improve our website.

• Understand how visitors use our site.

• Respond to enquiries.
   

4. How we store, share and disclose information

• Analytics data is processed by Google Analytics 4. GA4 does not log or store IP addresses and processes EU/UK data on EU servers.

• Tag deployment is managed via Google Tag Manager, which only controls which tags run on the site and does not collect personal information itself.

• We do not sell, rent, or trade your personal information.

• We may disclose data if required by law or to protect our rights.
   

5. Cookies and tracking tools

Our site uses cookies and similar technologies to run Google Analytics 4 and Google Tag Manager. These cookies help us measure how visitors use our site.

Third-party services, such as Google Analytics, have their own privacy practices. You can read more in Google’s Privacy Policy: https://policies.google.com/privacy.

You can control cookies via the cookie banner on our site or through your browser settings.
 

6. How to withdraw consent

If you no longer want us to process your data via analytics cookies, you can:​

• Disable or clear cookies in your browser.

• Visit our website in another browser and reject cookies.

• Contact us directly (details below).
   

7. Privacy policy updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
 

8. Contact us

If you have any questions or requests regarding your personal data, you can contact us!