Therapy
Huddersfield.
Logo and website redesign for a brand relaunch.
Therapy Huddersfield is an established therapy practice that began in 2013. We collaborated with the founder, Nat, to identify his needs for a brand relaunch. Previously, he hadn’t used a logo, so we worked with him to create a symbol that would build trust and reflect his brand identity. We then fully redesigned his website on Squarespace.
The logo symbolises two people connected, echoing the essence of therapy. The shapes subtly form a lowercase 'T' and 'H,' embedding the brand name.
Squarespace website designed for Therapy Huddersfield along with logo and rebrand.
"We worked on a full website redesign using the new logo and branding created by Derf Design. The site combines harsh lines and softer curves to convey authority with a personable approach. We collaborated with Nat to identify key messages and calls to action for clients. Stage one focused on discussion and understanding the website’s purpose, messaging, and overall tone. The second stage centred around user journeys, design, and content, followed by several rounds of proofing and user experience analysis.
Navy #13202D
Clinic Blue #1D9DC2
Dusty Blue #E7F3F8
We focused on selecting a blue that conveys a clinical and professional feel while still feeling friendly and welcoming. The navy is used as a stark contrast colour to emphasise the luxury element of private therapy, while the dusty blue offers a subtle, relaxing tone that complements the pure white.
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