Logos
Deconstruct, explore, and reshape foundations.
For evolving and new brands, logos reimagine your business, attract new clients, and enrich your story. From simple iconic styles to detailed illustrations, we’ll work with you to develop a visual identity that feels true to you and represents your brand’s core message.
Logo design rarely exists in isolation. Each mark is created with the wider brand and campaign in mind, ensuring it fits naturally into how your business communicates as a whole. Whether as part of a full brand identity or a standalone project, the approach remains strategic, considered and purpose-led.
Logos
first impressions that count.
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Website for Huddersfield based Therapy business. Alongside a full brand and marketing project.
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Logo and branding project for Leeds property company. Additional Printed assets followed.
Our approach
Understanding the brand
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Every project begins with a review of the existing brand and content, followed by a discussion around goals, audience and messaging. We look at where the brand is most visible — across digital, print or campaign work — and what it needs to communicate clearly.
Exploring concepts
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As standard, three distinct logo concepts are created. Each explores a different idea or tone, allowing themes to be compared and refined. Concepts are presented with clear reasoning and mockups, so the logo can be seen in action.
Shaping the direction
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By understanding the brand in context, we’re able to identify messages that may be underdeveloped or unclear, and advise on how they could be strengthened. This stage sets the strategic direction before any design decisions are made.
Refining the final mark
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Up to three rounds of amends are included, with the first round doing the most significant shaping. Once finalised, a logo pack is supplied with colour files, fonts and usage guidance to ensure consistency across all applications.
Consultation
During this period, we’ll fully understand your project, provide a quote, and work closely with you to capture your vision so we can bring it to life.
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Research
Depending on the scope of the project, we’ll likely conduct competitor research and gain an understanding of your industry to ensure the designs resonate with your audience.
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Versions
For logo and larger design projects, we’ll provide you with three versions. This allows you to identify the elements you like and helps determine the overall direction of the project.
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3-Stage Proof
We will then work with you through three rounds of revisions to ensure you're happy with what we’ve created. This process allows for continuous feedback during the design stages.